# Verticality

> Verticality is a Reddit marketing and AI visibility agency for businesses across the USA and Canada. We get brands recommended by ChatGPT, Google AI Overviews and Perplexity (AI SEO / GEO) — including through organic participation on Reddit, the largest single source those engines quote — rank them in organic search (SEO), and run paid advertising on Google and Meta.

Every engagement starts with a free, no-obligation marketing proposal: we audit the current setup and recommend a growth strategy. Request one at https://www.verticality.co/contact/

## AI search
- [Generative Engine Optimization (GEO) Agency](https://www.verticality.co/generative-engine-optimization-agency/): Generative engine optimization (GEO) is the practice of getting a brand cited and recommended inside AI-generated answers rather than ranked as a link. The page defines the term, publishes our own measurement of where AI answers about an agency category come from (31 buying questions across ChatGPT, Google AI Overviews and Perplexity, run of 3 September 2026: 63.6% of citations are other people's articles and roundups, 21.0% vendor and agency websites, 8.3% directories and social, 3.9% Reddit threads, 3.2% platform documentation), covers seven engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot), lists five deliverables (AI visibility audit and prompt map; entity and structured-data work; answer-ready content restructuring; off-site citation building, with Reddit threads and roundups as the citation mechanism; citation tracking and share-of-voice reporting), prices the programme at $2,500–$7,500/month, month-to-month with no minimum term, and includes a GEO readiness self-check. Also on the page: what the free AI visibility audit includes, a two-quarter plan for a B2B SaaS company, the named team who runs each programme (Toronto; clients in the USA and Canada), GEO for e-commerce and for fintech, and the market price range for GEO agencies (entry from about $1,500, mid-market around $5,000, enterprise from $15,000 a month).
- [Answer Engine Optimization (AEO) Agency](https://www.verticality.co/aeo-agency/): Verticality is an AEO agency in Toronto for B2B SaaS, DTC and regulated brands in the USA and Canada: it makes a brand's pages the answer Google AI Overviews, AI Mode and ChatGPT extract for buyer questions, and corrects what AI gets wrong. The page defines AEO and its five answer surfaces, publishes first-party tracker data (4–23 September 2026: an AI Overview on 98.6% of runs of 130 buying questions; YouTube cited in 44.5% of AI Overviews and in no ChatGPT or Perplexity answer; only 2.4% of AI Overview sources also cited by ChatGPT for the same question and day), follows Google's July 2026 AI optimization guide and Search Console's Generative AI report, describes question research and a six-step workflow for correcting wrong AI answers, lists five deliverables, prices programmes from $2,500/month month-to-month within the published $2,500–$7,500 range, and answers ten buyer questions.
- [LLM SEO Agency](https://www.verticality.co/llm-seo-agency/): Verticality is an LLM SEO agency in Toronto for B2B SaaS, DTC and regulated brands in the USA and Canada that works model by model: it gets pages into the index each assistant's search layer reads (OpenAI's crawler and Bing for ChatGPT, Perplexity's own index, Google's index for AI Overviews, AI Mode and Gemini, Bing for Copilot) and the brand into the third-party pages each one cites. The page explains the two layers every model uses (what it retrieves vs what it remembers), gives a model-by-model table from vendor documentation checked 24 September 2026, publishes first-party data (4–23 September 2026, 56 AI-search questions: ChatGPT and Perplexity cited a common URL on only 33.0% of question-days; 25.6% of ChatGPT's citations were platform documentation vs 2.6% for Perplexity; 6.0, 20.5 and 8.6 URLs per answer for ChatGPT, Perplexity and AI Overviews), the index-gate checklist, the entity sheet, five deliverables, per-model measurement, pricing ($2,500–$7,500/month, month-to-month) and a 13-question FAQ.
- [ChatGPT Ads Agency](https://www.verticality.co/chatgpt-ads-agency/): Verticality is a ChatGPT ads agency that sets up and manages campaigns in OpenAI's Ads Manager for ecommerce and DTC, B2B software, local services and education brands in the US and Canada, and tracks the organic ChatGPT answer above the ad. The page opens with a status block checked 24 September 2026 (ChatGPT ads live in more than 60 countries with self-serve in the US and Canada; Perplexity sells no ads), then who sees ads, the chat-card and product-feed formats, targeting and bidding (context hints, negative phrases, US location to ZIP, customer lists, CPM/CPC/conversion bidding), eligibility (B2B software allowed; US finance and health case by case; legal services not allowed), six ways to buy ChatGPT ads, costs with sources ($25/day minimum per campaign, OpenAI's suggested $3–$5 maximum CPC, reported CPM and CPC ranges), other AI ad surfaces (Google AI Overviews and AI Mode, Microsoft Copilot, Amazon; none on Perplexity, Meta AI or Claude), how we measure, proof from our own tracker, what we do not promise, and a 16-question FAQ. Management costs $1,500–$5,000/month, month-to-month, with ad spend passed through at cost; the organic half is the GEO programme ($2,500–$7,500/month, month-to-month).

## Reddit marketing
- [Reddit Marketing Agency](https://www.verticality.co/reddit-marketing-agency/): Organic Reddit marketing, Reddit SEO and Reddit Ads for B2B SaaS, DTC and regulated brands. Includes our own measurement of where AI engines source their answers (150 buying questions across ChatGPT, Google AI Overviews and Perplexity), a published ban-safe policy, community-selection criteria, pricing from $1,900/month month-to-month, and a free ban-risk self-check.
- [Managed Reddit Posting & Comment Service](https://www.verticality.co/reddit-marketing-agency/posting-and-comment-service/): Managed organic Reddit posts and comments placed inside each subreddit's rules — no bought upvotes, no bots, no purchased accounts. Reframes the grey-market demand for "buy reddit posts" and "buy reddit upvotes" toward managed organic; entry $1,900/month month-to-month.
- [Reddit Ads Agency](https://www.verticality.co/reddit-ads-agency/): Managed Reddit Ads for B2B SaaS, DTC and app brands: subreddit and keyword targeting, Reddit-native creative, Reddit Pixel and Conversions API, comment moderation, weekly optimisation. Management from $1,900/month flat, month-to-month, no percentage of ad spend; +$900/month when added to an organic Reddit programme; recommended ad spend from $3,000/month. Includes Reddit's formats, targeting and measurement (checked 3 October 2026), a "clicks but no sessions" diagnosis, a budget calculator built on Reddit's own guidance with a fee-model comparison, and a 12-question FAQ. Not a Reddit partner today.

## Services
- [AI SEO Services](https://www.verticality.co/services/ai-seo/): Future-proof your search visibility with Verticality's AI SEO services. Get found in Google AI Overviews, ChatGPT, and every LLM where your customers are searching.
- [SEO Services](https://www.verticality.co/services/seo/): Verticality's SEO services help businesses across the USA & Canada dominate Google rankings and drive consistent organic traffic that converts.
- [Website Development](https://www.verticality.co/services/website-development/): High-performance websites built for conversion and SEO. Verticality builds fast, beautiful sites that turn visitors into customers across the USA & Canada.
- [Google Ads Management](https://www.verticality.co/services/google-ads/): Drive immediate, qualified leads with Verticality's Google Ads management. Expert campaign strategy, creative, and continuous optimisation for businesses across the USA & Canada.
- [Facebook & Meta Ads](https://www.verticality.co/services/facebook-ads/): Reach and convert your ideal customers with Verticality's Facebook and Instagram Ads management. Creative strategy, precise targeting, and performance optimisation — all in one place.
- [Link Building Services](https://www.verticality.co/services/link-building/): Build domain authority and climb Google rankings with Verticality's white-hat link building. Quality backlinks from real, relevant websites — earned through genuine relationships.
- [Local SEO Services](https://www.verticality.co/services/local-seo/): Dominate local search in your city with Verticality's Local SEO services. Get found by customers near you on Google Maps and in the Local Pack.
- [Ecommerce SEO Services](https://www.verticality.co/services/ecommerce-seo/): Grow your online store's organic revenue with Verticality's Ecommerce SEO. Product page optimisation, category architecture, and technical SEO that drives more sales.
- [Email Marketing & Automation](https://www.verticality.co/services/email-marketing/): Turn your email list into a revenue engine with Verticality's email marketing and automation services. Nurture leads, retain customers, and grow lifetime value.

## Blog
- [Blog](https://www.verticality.co/blog/): GEO, AI SEO and growth playbooks for B2B SaaS: practical guides on getting cited by ChatGPT, Perplexity and Google AI Overviews.
- [15 Best AI Visibility & GEO Agencies for Fintech (2026)](https://www.verticality.co/blog/best-ai-visibility-agencies-for-fintech/): Our shortlist of AI visibility and GEO agencies for fintech: the segment each fits, how it handles compliance review, price as published. Verticality first. By Vadim Litvak.
- [18 Best GEO Agencies in 2026: Who the AI Engines Name](https://www.verticality.co/blog/best-geo-agencies/): Our shortlist of the best generative engine optimization (GEO) and AEO agencies: best-for fit, price as published, AI tracking. Verticality first, disclosed. By Vadim Litvak.
- [19 Best Reddit Ads Agencies (2026): Fees, Minimums and Fit](https://www.verticality.co/blog/best-reddit-ads-agencies/): Our shortlist of Reddit Ads agencies: who each suits, the fee as published, flat or a cut of spend, minimum budget, partner claims checked. Verticality first. By Vadim Litvak.
- [19 Best Reddit Marketing Agencies (2026) by Buyer Type](https://www.verticality.co/blog/best-reddit-marketing-agencies/): Our 2026 shortlist of 19 Reddit marketing agencies for DTC, startup, B2B and fintech buyers: whose accounts post, organic or ads, price as published. By Vadim Litvak.
- [AI Overviews Traffic Drop: How to Check It and What to Change](https://www.verticality.co/blog/ai-overviews-traffic-drop-what-to-change/): Rankings held but clicks fell? Test in Search Console whether AI Overviews caused it, see which pages lose most, and decide what to change on each. By Andrey Dereviankin.
- [Do Reviews Affect AI Search? Why Great Reviews Don't Get Cited](https://www.verticality.co/blog/good-reviews-but-no-ai-citations/): AI answers cite pages, not star ratings. Data from 49,180 AI answers on when review sites get cited, which ones AI can read, and the five signals to fix. By Andrey Dereviankin.
- [How to Change What Perplexity Cites When a Competitor's Blog Wins](https://www.verticality.co/blog/how-to-change-what-perplexity-cites/): Perplexity keeps citing pages it already picked. Map the competitor URLs it cites per question, publish a better answer to each, and get into its sources. By Andrey Dereviankin.
- [How to Correct What ChatGPT Says About Your Brand: Fix the Source](https://www.verticality.co/blog/how-to-correct-what-chatgpt-says-about-your-brand/): OpenAI has no correction form for companies. Find out if the wrong fact came from a web search or from training data, fix that source, then re-check weekly. By Andrey Dereviankin.
- [How E-commerce Brands Get Recommended in AI Shopping Answers](https://www.verticality.co/blog/how-to-get-an-ecommerce-brand-cited-by-ai/): ChatGPT and Google pick products from merchant feeds, Product markup, reviews and third-party lists. What each engine reads, a real answer, and a checklist. By Andrey Dereviankin.
- [How to Measure AI Visibility (and What an AI Visibility Score Is)](https://www.verticality.co/blog/how-to-measure-ai-visibility/): Measure AI visibility as the share of AI answers that name your brand, per engine, over a fixed set of buyer questions. Formulas and our own tracker data. By Andrey Dereviankin.
- [Why ChatGPT Recommends Your Competitors, Not You: 7 Causes](https://www.verticality.co/blog/why-ai-recommends-competitors-instead-of-your-brand/): AI answers recommend the brands named on the pages they read. Seven causes keep a brand off those pages; each comes with a check you can run and a fix. By Andrey Dereviankin.
- [How to Get Cited by ChatGPT: Crawler, Bing and Page Checklist](https://www.verticality.co/blog/how-to-get-cited-by-chatgpt/): ChatGPT cites pages OAI-SearchBot can fetch, an index can find and a reader can quote. The crawler checklist, the Bing step, our 403 story and page traits. By Andrey Dereviankin.
- [How to Optimize for Google AI Overviews and AI Mode](https://www.verticality.co/blog/how-to-optimize-for-google-ai-overviews-and-ai-mode/): Google says AI Overviews and AI Mode need no special markup. What its 2026 guide asks for, what we observe in AI answers, and where Search Console shows it. By Andrey Dereviankin.
- [How Long Does Generative Engine Optimization (GEO) Take?](https://www.verticality.co/blog/how-long-does-geo-take/): GEO shows first signals in 4–8 weeks and compounds by month 3–6. Here is the clock for each kind of work and engine, and what to measure at 30, 60 and 90 days. By Andrey Dereviankin.
- [Is Generative Engine Optimization Worth It for a Small Brand?](https://www.verticality.co/blog/is-geo-worth-it-for-small-brands/): GEO pays for a small brand when buyers ask AI for a shortlist and one customer covers a quarter of work. When it doesn't, what's free, and our own numbers. By Andrey Dereviankin.
- [What an AI Visibility Audit Includes (and What to Expect)](https://www.verticality.co/blog/what-an-ai-visibility-audit-includes/): An AI visibility audit should hand you the prompt list, results per AI engine, share of voice, every cited source and a ranked plan. Checklist and red flags. By Andrey Dereviankin.
- [Generative Engine Optimization Best Practices: 2026 Checklist](https://www.verticality.co/blog/geo-best-practices/): GEO best practices for 2026 as an 11-step checklist: why each step matters, how to check it in minutes, and the Google, Bing or OpenAI page behind it. By Andrey Dereviankin.
- [How Does Generative Engine Optimization Work in Practice?](https://www.verticality.co/blog/how-generative-engine-optimization-works/): GEO acts on the five steps of every AI answer: fan-out, retrieval, selection, synthesis and citation. Where a brand can act on each, and one real prompt traced. By Andrey Dereviankin.
- [What Is Generative Engine Optimization (GEO)? Definition & Origin](https://www.verticality.co/blog/what-is-generative-engine-optimization/): Generative engine optimization (GEO) is the practice of making a brand's content more likely to be cited or recommended in answers written by AI search engines. By Andrey Dereviankin.
- [16 Best Reddit Marketing Agencies for SaaS & B2B Teams (2026)](https://www.verticality.co/blog/best-reddit-marketing-agencies-for-saas/): Our shortlist of Reddit marketing agencies for B2B SaaS: what each does, organic or ads, ban-safe policy, price as published. Verticality first, disclosed. By Vadim Litvak.
- [How SaaS Pages Get Cited by AI: The Citable Unit Playbook](https://www.verticality.co/blog/how-saas-pages-get-cited-by-ai/): AI search quotes paragraphs, not pages. Use the Citable Unit formula to make your SaaS product, pricing and integration pages quotable by ChatGPT, Perplexity and Google AI Overviews. By Andrey Dereviankin.

## Comparisons
- [GEO, AEO and SEO compared](https://www.verticality.co/vs/): Side-by-side comparisons of generative engine optimization, answer engine optimization and SEO.
- [AEO vs GEO: What's the Difference, and Where LLM SEO Fits](https://www.verticality.co/vs/aeo-vs-geo/): AEO wins the direct answer an engine lifts from one page; GEO wins a cited place inside an AI-written answer. Side by side, with SEO and LLM SEO placed. By Andrey Dereviankin.
- [AEO vs SEO: What Answer Engine Optimization Changes](https://www.verticality.co/vs/aeo-vs-seo/): AEO makes a page the direct answer an AI assistant, snippet or voice reply gives; SEO ranks it in a list of links. Side by side, when each matters, how to run both. By Vadim Litvak.
- [GEO vs SEO: What Generative Engine Optimization Changes](https://www.verticality.co/vs/geo-vs-seo/): GEO gets a brand named and cited inside AI answers; SEO ranks its pages in a list of links. The two side by side, when each matters, and why teams run both. By Vadim Litvak.

## Tools
- [AI Visibility Checker](https://www.verticality.co/tools/ai-visibility-checker/): Free check of how often ChatGPT and Google AI Overviews name a brand across 40+ buyer questions, which competitors they name instead and which sources they cite. Report by email within 24 hours.
- [Reddit CQS Checker](https://www.verticality.co/tools/reddit-cqs-checker/): Free estimate of any Reddit account's Contributor Quality Score from public signals (karma, account age, activity quality, community diversity). No signup.

## Company
- [How it works](https://www.verticality.co/how-it-works/): How Verticality runs Reddit marketing and generative engine optimization (GEO) as one twelve-month program — audit, foundation, seeding and engagement, amplification, compound. First signals in 4–8 weeks, compounding by month 3–6, measured on our own prompt tracker across ChatGPT, Google AI Overviews and Perplexity. From $1,900/month, month-to-month, no minimum term.
- [About Verticality](https://www.verticality.co/about/): A digital marketing agency specialising in SEO, paid advertising and AI search for businesses across the USA and Canada. Team: Vadim Litvak (Founder, Growth Lead); Andrey Dereviankin (COO, AI Search & Data Architecture); Yulii Parfonov (Technical Marketing & AI Automation Guru).
- [Get a free marketing proposal](https://www.verticality.co/contact/): Request a free, no-obligation proposal.

## Optional
- [Privacy Policy](https://www.verticality.co/privacy-policy/)
- [Terms](https://www.verticality.co/terms/)
- [Cancellation Policy](https://www.verticality.co/cancellation-policy/)
- [Refund Policy](https://www.verticality.co/refund-policy/)