AI SEO: Be Found Where Search Is Heading
Search is changing fast. AI Overviews, ChatGPT, Perplexity — your customers are getting answers from AI. Are you showing up?
of US users now rely on AI tools for search queries
of Google searches now trigger an AI Overview
more engagement for brands cited in AI responses
the year AI-first search became unavoidable for every business
What Is AI SEO Services?
AI SEO is the practice of optimising your content and digital presence to appear in AI-generated answers — from Google's AI Overviews to ChatGPT and Perplexity responses. As AI reshapes how people find information, businesses that adapt early will dominate; those that don't will become invisible.
The way people search for businesses, products, and services is undergoing its biggest transformation since Google launched. AI-generated answers are becoming the default first stop for millions of queries — and if your business isn’t being cited, recommended, or featured in these responses, you’re already losing ground to competitors who are.
At Verticality, we’ve been studying and executing AI SEO strategies since Google’s AI Overviews rolled out in 2024. We understand exactly what signals make AI systems trust and recommend a business — and we build those signals systematically into your digital presence.
The difference between traditional SEO and AI SEO
Traditional SEO gets you ranked in a list of blue links. AI SEO gets you featured inside the answer itself — which means your brand is the one being recommended when a potential customer asks “what’s the best [your service] in [your city]?”
The good news: the fundamentals overlap. High-quality content, strong E-E-A-T signals, and authoritative backlinks matter for both. The difference lies in how content is structured, how brand authority is built, and how you’re positioned as the definitive source in your space.
Why Invest in AI SEO Services?
Google AI Overview Visibility
Appear in the AI-generated summaries that now dominate the top of Google results — capturing attention before any traditional organic listings are even seen.
LLM Citations & Recommendations
When prospects ask ChatGPT, Claude, or Perplexity to recommend a provider in your space, we work to make your business the answer they get.
Future-Proof Your Presence
We combine bulletproof traditional SEO fundamentals with AI-specific optimisation — so you win in today's search and tomorrow's, no matter how the landscape shifts.
What's Included
Everything you need — managed end-to-end by our team.
Our Process
How we deliver results, step by step.
AI Visibility Audit
We test exactly how your business appears in Google AI Overviews, ChatGPT, Perplexity, and other LLMs — identifying gaps and specific opportunities.
Authority Strategy
Build the E-E-A-T signals, expert content, and credibility markers that AI systems trust, cite, and recommend to users.
Technical Optimisation
Implement structured data, schema markup, and content architecture that helps AI systems understand and surface your business as the authoritative answer.
Monitor & Adapt
AI search evolves constantly. We track your AI visibility week-over-week and adapt your strategy in real time as platforms change.
What Our Clients Say
"Our content started appearing in AI Overviews within weeks. We're cited where our competitors simply don't exist."
Client
Head of Marketing, Tech SaaS
"Verticality understood AI SEO before most agencies even knew what it was. The visibility gains have been significant."
Client
CEO, Software Company
"We're now showing up in ChatGPT and Google AI Overviews for our key services. The leads are high quality and highly intent."
Client
Marketing Director, Professional Services Firm
Related Services
Link Building Services
Backlinks from quality sites are still the #1 ranking factor. We build links that Google trusts — the kind your competitors can't easily replicate.
SEO Services
Stop chasing vanity metrics. Our SEO strategies are built to fill your pipeline with qualified leads — not just traffic.
Website Development
Your website is your most important sales asset. We build sites that are fast, beautiful, and engineered to turn visitors into customers — from day one.
Frequently Asked Questions
What exactly is AI SEO?
AI SEO is optimising your digital presence to appear in AI-generated answers — from Google's AI Overviews to responses from ChatGPT, Perplexity, and other LLMs that increasingly influence how people discover and choose businesses.
Is traditional SEO still relevant with AI search taking over?
More than ever. Traditional SEO feeds AI systems — strong rankings, high-quality content, and authoritative backlinks all contribute to AI visibility. AI SEO builds on your existing foundation rather than replacing it.
How do you measure AI SEO results?
We track brand mentions and citations in AI responses, AI Overview appearances, featured snippet capture rate, and the downstream impact on organic traffic and leads attributed to AI-driven discovery.
How quickly can I expect to see results?
Some improvements — like appearing in featured snippets and AI Overviews — can happen within weeks of content updates. Building LLM citation authority takes 3–6 months of consistent, strategic effort.
Can small businesses benefit from AI SEO?
Absolutely. In fact, AI search creates a significant opportunity for smaller businesses to compete with larger ones, since AI answers favour expertise and relevance over domain size alone.
Ready to Get Started?
Get a free AI SEO Services proposal for your business — no obligation.
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