Facebook Ads That Actually Convert
3 billion people use Meta's platforms every month. With the right creative and targeting strategy, your next customer is already scrolling — we make sure they stop for you.
monthly active users across Facebook and Instagram
US and Canadian users across Meta's platforms
average ROAS achievable with expert Meta Ads management
of adults use Facebook — more than any other social platform
What Is Facebook & Meta Ads?
Facebook and Instagram Ads (Meta Ads) let you reach highly specific audiences based on demographics, interests, behaviours, and past actions. Unlike search ads — where you're capturing existing demand — Meta Ads let you build demand at scale, reaching exactly the right people before they even know they need you.
Meta’s advertising platform is one of the most powerful audience-targeting tools ever built for marketers. With access to billions of data points about user behaviour, interests, and demographics, you can put your product or service in front of the exact right person at the exact right moment.
The businesses winning on Facebook and Instagram have three things in common: a deep understanding of their audience, creative that genuinely stops the scroll, and a systematic approach to testing and scaling what works. We bring all three.
Why most Facebook Ad campaigns underperform
Creative fatigue is the #1 killer of Meta Ads performance. Even a great ad stops working once an audience has seen it too many times — your cost-per-result climbs, your ROAS drops, and most businesses mistake it for the channel not working. It’s not the channel. It’s the lack of fresh creative.
Our approach treats creative as infrastructure: we’re always testing new hooks, new formats, and new angles so that when one ad starts to tire, there are proven replacements ready to scale. This is what separates campaigns that plateau from ones that consistently grow.
Why Invest in Facebook & Meta Ads?
Unmatched Audience Reach
Access over 200 million users in the US and Canada, with the ability to target them by age, location, job title, interests, and hundreds of other data points.
Surgical Audience Targeting
Target cold audiences, lookalikes of your best customers, website visitors who didn't convert, and existing customers you want to upsell or retain.
In-House Creative That Performs
We produce all ad creative in-house — copy, static images, carousel ads, and short-form video — tested and optimised for the feed, not just the brand book.
What's Included
Everything you need — managed end-to-end by our team.
Our Process
How we deliver results, step by step.
Audience Strategy
We map your ideal customer profile and build layered audience segments — from cold top-of-funnel to warm retargeting — designed to convert at every stage.
Creative Development
Scroll-stopping ad creative produced in-house: static images, multi-image carousels, and short-form video. Every format tested and optimised.
Campaign Launch
Structured campaign setup with proper tracking, Meta Pixel, Conversions API, and conversion events configured before a single dollar is spent.
Test & Scale
Systematic creative testing to identify high performers, followed by aggressive scaling of winning combinations to maximise ROAS.
What Our Clients Say
"Creative that actually converts. Verticality's Facebook campaigns brought in our best ROAS in years."
Client
Head of Growth, eCommerce Brand
"They cracked our audience targeting in ways our previous agency never managed. Volume and quality both went up."
Client
CMO, D2C Brand
"Our Facebook ads finally feel like a reliable channel, not a gamble. Consistent leads, manageable CPL."
Client
Founder, Local Service Business
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Frequently Asked Questions
Do you also manage Instagram Ads?
Yes — Facebook and Instagram ads are managed through the same Meta Ads Manager platform. We run and optimise both simultaneously as part of every campaign.
How is Facebook Ads different from Google Ads?
Google Ads captures existing demand (people searching for you right now). Facebook Ads creates demand (reaching people before they search). Both have a place in a strong marketing mix — and they amplify each other when used together.
What creative formats do you produce?
We handle all ad creative in-house: static single-image ads, multi-image carousel ads, and short-form video content. You review and approve everything before it goes live.
How much budget do I need for Facebook Ads to work?
Most campaigns require a minimum of $1,500–$3,000/month in ad spend to gather sufficient data for meaningful optimisation. We'll give you a specific recommendation based on your market and goals.
How do you track if Facebook Ads are actually driving sales?
We implement Meta Pixel and Conversions API tracking as part of setup, and configure custom conversion events that track the actions that matter to your business — form fills, calls, purchases, or sign-ups.
What industries work best with Facebook Ads?
Facebook Ads work exceptionally well for B2C products and services, local businesses, home services, professional services, ecommerce, and any business with a clear customer profile. We'll tell you honestly if it's right for your business.
Ready to Get Started?
Get a free Facebook & Meta Ads proposal for your business — no obligation.
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