USA & Canada

SEO Agency That Drives Real Revenue

Stop chasing vanity metrics. Our SEO strategies are built to fill your pipeline with qualified leads — not just traffic.

53%

of all web traffic comes from organic search

14.6%

close rate for SEO leads vs 1.7% for outbound

10x

more traffic from SEO than organic social media

27.6%

of clicks go to the #1 organic Google result

What Is SEO Services?

Search Engine Optimisation (SEO) is the process of improving your website's visibility in organic search results. When done right, it's the highest-ROI marketing channel available — putting your business directly in front of people who are actively searching for what you sell, at the exact moment they're ready to buy.

Search engines process over 8.5 billion queries every day. The businesses appearing at the top of those results don’t get there by accident — they have a deliberate, ongoing SEO strategy built on technical excellence, authoritative content, and quality backlinks.

At Verticality, we treat SEO as a growth investment, not a cost. Every recommendation ties back to business impact: more qualified visitors, more leads, more revenue. We don’t chase rankings for keywords that don’t drive commercial outcomes.

Why most SEO campaigns fail

Most businesses that attempt SEO — in-house or with a budget agency — make the same mistakes: targeting the wrong keywords, publishing thin content, ignoring technical issues, or building spammy links that eventually attract Google penalties.

Our approach starts with a thorough competitive analysis and technical audit before recommending a single action. Every element of your campaign is chosen deliberately, because it moves the needle toward your actual business goals.

Why Invest in SEO Services?

More Qualified Traffic

We target keywords with genuine commercial intent — people actively researching, comparing, and ready to buy. Not just visitors who'll never convert.

Long-Term Compounding ROI

Unlike paid ads, SEO compounds over time. Rankings earned today keep paying dividends for months and years — without ongoing ad spend.

Full-Service Execution

Technical SEO, content strategy, on-page optimisation, and link building — all under one roof. No juggling multiple agencies or freelancers.

What's Included

Everything you need — managed end-to-end by our team.

Technical SEO audit & monitoring
Keyword research & competitor gap analysis
On-page optimisation (titles, meta, headings)
Core Web Vitals & page speed optimisation
Content strategy & blog creation
White-hat link building
Google Search Console management
Monthly reporting with revenue attribution

Our Process

How we deliver results, step by step.

01

Deep-Dive Audit

We analyse your site, competitors, and keyword landscape to pinpoint exactly where the biggest opportunities are — and what's holding you back right now.

02

Custom Strategy

No cookie-cutter templates. We build a roadmap tailored to your goals, competitive landscape, and market — with clear milestones and expected outcomes.

03

Execution

Our team handles technical fixes, content creation, and link outreach simultaneously — compressing timelines without cutting corners on quality.

04

Reporting & Iteration

Monthly reporting tied to real business outcomes: leads, revenue, and rankings. We double down on what works and cut what doesn't.

What Our Clients Say

"Within 12 months, SEO became our primary patient acquisition channel. The ROI was simply remarkable."
C

Client

Clinic Director, Concussion & Pain Clinic, Guelph

"6.73M impressions and 19,000+ organic clicks in a year. SEO is now a core part of our growth engine."
C

Client

Marketing Lead, OrderCup

"We went from limited search visibility to a consistent stream of high-intent traffic. Results compounded month over month."
C

Client

Founder, B2B SaaS Company

Frequently Asked Questions

How long does SEO take to show results?

Most clients see meaningful movement in 3–6 months. Competitive markets may take longer, but the results are durable — unlike paid ads that stop the moment you pause spend. We set realistic expectations from day one and show progress at every stage.

What makes Verticality different from other SEO agencies?

We're specialists, not generalists. We work with a focused client roster so every campaign gets senior-level attention — not farmed to junior staff. You'll always know exactly what we're doing and why.

What's included in your SEO service?

Technical audits, on-page optimisation, content strategy and creation, white-hat link building, Google Search Console management, and monthly reporting with revenue attribution. Everything managed end-to-end.

Can SEO work alongside paid advertising?

Absolutely — in fact, the two channels amplify each other. Paid ads give you immediate traffic while SEO builds your long-term organic foundation. Many of our best-performing clients run both simultaneously.

Do you write the content, or do we?

We handle everything. Our in-house content team researches, writes, and optimises all content as part of your campaign. You review and approve before anything goes live.

How do you measure SEO success?

We track keyword rankings, organic traffic, and most importantly — leads and revenue attributed to organic search. Vanity metrics don't pay your bills; we focus on what actually moves your business forward.

Ready to Get Started?

Get a free SEO Services proposal for your business — no obligation.

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