USA & Canada

Websites Built to Convert

Your website is your most important sales asset. We build sites that are fast, beautiful, and engineered to turn visitors into customers — from day one.

2s

load time threshold — slower and you lose 47% of visitors

88%

of users won't return after a bad mobile experience

3x

higher conversion rate for fast sites vs slow ones

53%

of mobile visitors leave if a page takes over 3 seconds

What Is Website Development?

Website development is the design and build of your digital storefront — the foundation of every other marketing channel you'll ever run. A high-performing website isn't just visually impressive. It loads in under 2 seconds, ranks well in search engines, guides visitors toward conversion with precision, and works flawlessly on every device.

Your website is your hardest-working team member — available 24/7, never calls in sick, and has the potential to be your top revenue generator. But only if it’s built right. Too many businesses are losing leads every day to sites that are slow, hard to navigate, or simply don’t make a compelling case for why someone should choose them.

At Verticality, we build websites that solve real business problems. Not just designs that look impressive in a portfolio, but engineered systems that load fast, rank well, and move visitors toward the actions that matter to your bottom line.

What makes a website truly perform?

Speed. Most users will abandon a site that takes more than 3 seconds to load — and Google penalises slow sites in rankings. Every site we build passes Core Web Vitals benchmarks before it ever goes live.

SEO architecture. A beautiful site that Google can’t crawl and index is worthless. We build proper URL structures, implement schema markup, and create crawlable architecture so your site is visible from day one.

Conversion design. Clear calls-to-action, trust signals, social proof, and intuitive user flows that guide visitors from first impression to inquiry. No guesswork — every design decision is grounded in conversion best practices.

Why Invest in Website Development?

Built for Speed

Core Web Vitals optimised from day one. Fast sites rank higher, convert better, and keep visitors engaged — slow sites bleed revenue silently.

SEO-Ready Architecture

Proper URL structure, schema markup, crawlable architecture, and technical SEO foundations are baked in from the start — not retrofitted later.

Conversion-Focused Design

Every layout decision is made with one goal: turning your visitors into leads and customers. Beautiful design that also performs commercially.

What's Included

Everything you need — managed end-to-end by our team.

Custom design (no page-builder templates)
Mobile-first responsive development
Core Web Vitals & page speed optimisation
SEO-ready URL structure & architecture
Schema markup & structured data
CRM, analytics & marketing integrations
Conversion rate optimisation built in
30-day post-launch support

Our Process

How we deliver results, step by step.

01

Discovery & Strategy

We learn your business, audience, competitive landscape, and conversion goals before writing a single line of code or designing a single pixel.

02

Custom Design

Designs built around your brand identity and conversion goals. No off-the-shelf templates — every element is intentional and tested.

03

Development

Clean, fast code using modern frameworks (Astro, Next.js, Shopify). SEO and performance built in from the ground up, not bolted on.

04

Launch & Optimise

We monitor performance post-launch and make data-driven improvements based on real user behaviour in the first 30 days.

What Our Clients Say

"We were worried about losing traffic in the migration. Instead, we nearly tripled it. Verticality made the whole process seamless."
C

Client

Marketing Lead, EarthEasy

"They didn't just build a website — they built a growth asset. Our conversion rate doubled within the first 90 days."
C

Client

CEO, eCommerce Brand

"Fast, clean, SEO-ready from day one. Exactly what we needed and nothing we didn't."
C

Client

Founder, Professional Services

Frequently Asked Questions

What platforms do you build on?

We build on the right platform for your specific needs: Astro or Next.js for fast marketing sites, Shopify for ecommerce, WordPress for content-heavy sites. We recommend based on your goals — not what's easiest for us.

How long does a website project take?

A typical marketing website takes 4–8 weeks from kickoff to launch. Larger or more complex projects may take longer. Timeline depends on scope, content readiness, and feedback turnaround.

Do you handle hosting and domain?

We configure and recommend hosting solutions optimised for performance and cost — typically Vercel, Netlify, or cloud-based hosting. We can also advise on domain registration and DNS setup.

Will my site be optimised for SEO from the start?

Yes — SEO architecture is part of every build: clean URL structures, proper heading hierarchy, schema markup, sitemap, robots.txt, and Core Web Vitals optimisation. We hand off sites that are ready to rank.

What happens if I need changes after launch?

We include 30 days of post-launch support for any adjustments. After that, we offer ongoing maintenance retainers or can transition the site to your team with documentation.

Can you redesign an existing website?

Absolutely. Website redesigns are a significant part of our work. We audit your existing site first to understand what's working, what isn't, and what to preserve in the new build.

Ready to Get Started?

Get a free Website Development proposal for your business — no obligation.

Get Your Free Proposal