How Reddit marketing and AI visibility work at Verticality
Verticality runs Reddit marketing and generative engine optimization (GEO) as one twelve-month program for B2B SaaS, DTC and regulated brands — first signals in 4–8 weeks, compounding by month 3–6 — measured every month on our own prompt tracker across ChatGPT, Google AI Overviews and Perplexity.
Rules we never break
Three rules, on every account
Human operators only
Every post and comment comes from a real person posting under their own name, disclosing who they work for. No bots, no purchased accounts, no anonymous seeding.
Community value first
We answer questions people are already asking before we post anything of our own, and we read each subreddit’s rules before the first contribution. Value comes first; the brand is second.
Everything measured on our own tracker
Every claim we make about visibility is backed by ai.verticality.co — our own prompt tracker — not a third party’s dashboard. Collected daily, read weekly, reported monthly.
The five phases
Audit → Foundation → Seeding & engagement → Amplification → Compound
One twelve-month program, five phases. Each phase ships named deliverables — not adjectives.
Audit
We learn what your buyers ask AI assistants and search engines, then find every answer and thread that already shapes those answers.
- ✓ Subreddit research
- ✓ Prompt set and baseline
- ✓ Brand-mention baseline
- ✓ Named competitor set
Foundation
The accounts, the community map and the posting plan. We establish real, aged accounts and map which communities decide your category.
- ✓ Accounts and personas
- ✓ Community map
- ✓ Baseline report
- ✓ Posting plan
Seeding & engagement
Answers to live questions first, in the threads that already decide your category. Brand-mention monitoring goes live so nothing slips past.
- ✓ Posts and threads
- ✓ Comments
- ✓ Brand-mention monitoring
- ✓ Disclosed affiliation
Amplification
Original posts where they are welcome, Reddit SEO so threads rank, and — if you want reach faster — Reddit Ads for a flat fee.
- ✓ Original posts
- ✓ AMAs
- ✓ Reddit SEO
- ✓ Reddit Ads (optional)
Compound
Threads accumulate, rank in Google, and get picked up by the engines. Reporting shifts from activity to share of voice.
- ✓ Citations
- ✓ Cited pages
- ✓ Share-of-voice reporting
- ✓ Third-party placements
The 12-month timeline
What ships, what to expect, what is measurable by then
One row is one complete answer. Nobody in our category publishes a twelve-month process table — this is the block that makes our numbers the quotable ones.
| Phase | What ships | What to expect | Measurable by then |
|---|---|---|---|
| Month 1 | Prompt set built and baselined. Community map delivered. Accounts established and contributing. | Baseline report in week 2 — the number every later improvement is measured against. | Baseline mention rate, mapped communities, active accounts. |
| Months 2–3 | Consistent participation in mapped communities. First answers posted in the threads that decide your category. Brand-mention monitoring live. | First signals in 4–8 weeks — durable thread placements and early referral traffic. | Threads and comments shipped, subreddits active, first citation movement. |
| Months 4–6 | Original posts where they are welcome. Negative or outdated threads addressed. Reddit Ads layered on if you want reach faster. | Compounding by month 3–6 — threads accumulate, start ranking, and get picked up by the engines. | Mention rate per engine, share of voice against a named competitor set. |
| Months 7–9 | Reddit SEO working: threads ranking in Google for your buying keywords. Third-party list and directory placements under way. | First mentions versus a measurable share of voice — the shift from “we are seen” to “we are chosen”. | Threads ranking top-5, citation gap against competitors, referral sessions. |
| Months 10–12 | Reporting focused on share of voice and cited pages. The engagement reviewed against the twelve-month plan. | A measured, compounding program — not a campaign that peaks in month one. | Cited pages, citation opportunities, and the next year’s plan. |
First signals in 4–8 weeks, compounding by month 3–6. These are the same numbers across the site.
KPIs and reporting cadence
What we measure, and where every number comes from
Mention rate per engine
Visibility summary — how often you are named in tracked answers on ChatGPT, Google AI Overviews and Perplexity.
Share of voice
Your mentions against a named competitor set, per engine.
Citation gap
Domains cited in answers that name a competitor and not you.
Citation opportunities
Sources ranked by how many distinct prompts each appears in.
Cited pages
Which of your pages the engines actually cite.
Reddit activity
Threads and comments shipped, subreddits active, referral sessions.
What we don’t promise
The promises we will not make
- ✕ No “#1 in ChatGPT” and no ranking guarantee. Nobody controls that, and anyone who says otherwise is guessing with your money.
- ✕ No guaranteed number of citations or placements.
- ✕ No fixed post or comment quota sold as an outcome.
- ✕ No bought upvotes, no fake accounts, no anonymous seeding.
Honesty about these is how you tell a real operator from a vendor selling a ban with a delay on it.
Who does the work
Named operators, not a black box
Vadim Litvak
Founder · Growth Lead
Strategy and the day-to-day client contact on every account.
About Vadim →
Andrey Dereviankin
COO · AI Search & Data Architecture
Measurement, reporting and the staged change protocol on every engagement.
About Andrey →
Yulii Parfonov
Technical Marketing & AI Automation Guru
The automation behind the tracker, the audits and the reporting.
About Yulii →What we need from you
The inputs that keep it moving
To start
- ✓ Your website and the products or pages that matter most
- ✓ The competitors buyers compare you with
- ✓ Access to the accounts and analytics we need to baseline
Each month
- ✓ One subject-matter expert for an hour a fortnight
- ✓ Sign-off on the threads and comments before they ship
Your questions
How it works — FAQ
How long does Reddit marketing take to show results?
First signals in 4 to 8 weeks — threads answered, mentions appearing, early referral traffic. Compounding by month 3 to 6, as threads accumulate, start ranking in Google, and get picked up by the engines.
How long until we show up in ChatGPT and Google AI Overviews?
Mentions typically move within the first 2 to 6 weeks of the seeding phase; a measurable share of voice is a 3 to 6 month conversation. We report your mention rate and share of voice on ChatGPT, Google AI Overviews and Perplexity every month, so you see the movement rather than take our word for it.
What do you actually deliver each month — posts, comments, accounts, reporting?
Posts and threads, comments, brand-mention monitoring and a monthly report. Concretely: the prompt set, the community map, real posts and comments written by someone who understands your product, monitoring of every mention of your brand and category, and reporting on your mention rate and share of voice. Reddit Ads are optional and managed for a flat fee.
What do you report, how often, and where do the numbers come from?
A monthly report, with the tracker collected daily and read weekly. Every number comes from our own tracker — ai.verticality.co — not a third party’s dashboard. We report mention rate per engine, share of voice against a named competitor set, the citation gap, citation opportunities and cited pages.
What do you need from us each month?
Not much, but two things matter: one subject-matter expert for an hour a fortnight to review technical detail, and sign-off on threads and comments before they ship. Without that, posts read like marketing — and Reddit notices.
What is the minimum commitment, and what do we keep if we stop?
There is no minimum — we work month-to-month. If we stop, you keep everything: the accounts, the content and the data. Reddit rewards consistency, so we will tell you honestly if three months is too short to be worth your money, but we will not lock you in to prove it.
Next step
Find out where your brand stands today.
Start with a free AI visibility audit. We will show you the prompts your buyers ask, the answers that shape them, and where your brand already appears. from $1,900/month, month-to-month, no minimum term.
Research on this page last updated . We re-run the measurement monthly.
