Free tool · ChatGPT + Google AI Overviews

Free AI Visibility Checker

This free AI visibility checker shows how often ChatGPT and Google AI Overviews name your brand when buyers ask about your category, and who they name instead.

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No signup · Free · Report by email within 24 hours

Runs on the AI visibility tracker we use for client work · Updated

How the AI visibility check works

  1. 01

    We write the buyer questions

    Forty or more questions a buyer in your category would ask an AI assistant, such as "best AI video ad tools for Shopify stores". Your score counts only the questions that do not name your brand, so the answer has to choose you.

  2. 02

    We ask ChatGPT and Google AI Overviews

    Every question goes to both engines in US English, more than once on the same day, because the same question can get a different answer on the next run.

  3. 03

    We count who gets named and cited

    Each answer is checked for your brand, for the competitors it names and for the pages it cites. A person on our team reviews the report before it goes out.

What your AI visibility score means

Your AI visibility score is the share of answers that name your brand, shown for each engine separately. If ChatGPT names you in 12 of 120 answers, your ChatGPT score is 10%. We do not blend the engines into one number: ChatGPT and Google AI Overviews pick different sources, and the fix for each is different.

Next to your score, the report shows:

  • the competitor named most often on the same questions, and its share;
  • your share of voice: your part of all brand mentions in the answers;
  • the sources the answers cite most.

Example result

Online tech-interview prep platform · US · checked 3 September 2026
EngineBrand namedMost-named competitor
ChatGPT 2.5% (3 of 120 answers) 31%
Google AI Overviews 1.1% (2 of 180 answers) 28%

Brand and competitor names hidden. In both engines, the competitor was named more than ten times as often as the brand.

What to do with your score

Under 5% in an engine

The engine does not connect your brand with the category yet. The pages and lists it cites usually do not mention you, so start with the sources in your report.

Close to the top competitor

You are in the set the engine picks from. The gap sits in specific questions, so work through them one by one.

Strong in one engine, weak in the other

ChatGPT and Google AI Overviews read different sources. Fix the weak engine from its own list of cited pages.

What the checker leaves out

  • Other engines. Perplexity, Gemini, Claude, Copilot and Google AI Mode are not part of the free check.
  • Other markets. The questions are asked in US English.
  • Trends. The report is a one-day snapshot, and answers move from week to week.
  • The fix list. Which page should win which question, and what to change on it, is the work of the full audit.

AI visibility checker FAQ

What is an AI visibility checker?

An AI visibility checker (also called an AI search visibility checker) asks AI assistants the questions your buyers ask and records whether your brand appears in the answers. Ours asks 40+ buyer questions in ChatGPT and Google AI Overviews and reports how often each engine names you, which competitors it names instead and which sources it cites.

Is the AI visibility checker free?

Yes. There is no signup and no card. You enter your website, what you sell and an email address, and the report arrives within 24 hours.

Why does the report come by email instead of on the screen?

Each check runs dozens of live questions through two engines, more than once each, and a person on our team reviews the result. That takes longer than a page load, so the finished report goes to your inbox within 24 hours.

Which AI engines does the checker cover?

ChatGPT and Google AI Overviews, in US English. Perplexity, Gemini, Claude, Copilot and Google AI Mode are not part of the free check.

Why does a competitor score higher than my brand?

AI answers are built from the pages the engine cites: comparison roundups, review sites, Reddit threads and the brands' own pages. A competitor that appears in more of those sources gets named more often. Your report lists the sources behind the answers, so you can see where the competitor appears and you do not.

Why do I get different answers when I ask ChatGPT myself?

Answers change between runs, locations and chat histories. One test shows one answer. The checker asks each question more than once, without your chat history, and counts across all the answers.

How is the checker different from the AI visibility audit?

The checker measures where you stand today. The free AI visibility audit starts with a 30-minute call and goes further: a set of 50 to 200 questions, a baseline report by day 10 and a ranked work plan by day 15.

Want the fix list, not just the score?

The free AI visibility audit maps each buyer question to the page that should win it and ranks the work. It starts with a 30-minute call.