AI Visibility Audit: How ChatGPT, Perplexity and Google AI Overviews See Your Brand
Verticality's AI visibility audit runs 50–200 of your buyers' questions through ChatGPT, Google AI Overviews and Perplexity and shows you how often you are named, who is named instead, and the pages the answers are built from, ranked by how many of your questions one placement would change. It is free, it starts with a 30-minute call, and you can read a real audit report before you book.
- Best for
- B2B SaaS, DTC, fintech and regulated brands whose buyers ask AI assistants which provider to choose.
- What you get
- Your mention rate per assistant, the competitors named instead of you, every cited source ranked by leverage, every answer word for word, and a ranked work plan.
- Price
- Free. It starts with a 30-minute call, and the questions, data and plan are yours whether or not you hire us.
- How we work
- We agree the questions with you first, ask each assistant every question more than once, and link every number to the answers behind it.
- Timeline
- Baseline report by day 10, ranked work plan by day 15; if you then run the plan, first signals usually show in 2–6 weeks.
Service lead: Andrey Dereviankin, AI Search & Data Architecture · Checked
Why measure it: you cannot see AI answers from your rankings or your analytics.
What an AI visibility audit tells you
An AI visibility audit measures how often AI assistants name your brand when buyers ask them to choose a provider, who they name instead, and which pages they cite. Your Google rankings do not answer that question: most of what the assistants cite is not your site, but roundups, review sites, Reddit threads and videos about your category.
One screenshot of one prompt is not a measurement either. The same question gets a different answer from one run to the next, so the audit asks every question several times, counts the answers, and keeps every answer so you can check the count. For the full checklist, read what an AI visibility audit includes and how to measure AI visibility.
Each line is a section of the report; the links open the same section in the sample.
What you get from the audit
| Section | What it answers | When |
|---|---|---|
| Your question set See it in the sample | 50–200 questions your buyers put to AI assistants when they choose a provider, grouped by need and agreed with you before we collect anything. | Days 1–3 |
| Mention rate per assistant See it in the sample | How often ChatGPT, Google AI Overviews and Perplexity name your brand, per assistant and per question group, and how often Google shows an AI Overview at all. | Day 10 |
| Who gets named instead of you See it in the sample | Every business the answers name, ranked by how many answers name it, question by question, so you see which competitor owns which need. | Day 10 |
| The sources behind the answers See it in the sample | Every page the assistants cited, sorted by type (roundups, review sites, Reddit threads, videos, your own pages) and ranked by how many of your questions it appears in: the number of answers one placement could change. | Day 10 |
| Every answer, word for word See it in the sample | Each question with the full text of every answer and its sources, so any number in the report can be checked against what the assistant actually said. | Day 10 |
| A ranked work plan See it in the sample | The pages to fix or publish on your site and the third-party lists, review sites and threads to get onto, in order of how many questions each one moves. | Day 15 |
We also check whether AI crawlers can read your site at all. If they cannot, that comes first, because nothing else in the plan works until it is fixed.
Read the deliverable before you book: this is what you would receive.
See a real AI visibility audit
The sample is a real audit of a B2B SaaS company selling a CRM for small teams, published with the brand and its site renamed to "Acme CRM". Every question, answer, source and number is as collected on 4 November 2026: 43 questions in 8 groups, each asked 3 times on each assistant, 387 answers in all.
109 of 387
answers named the brand, fifth among all sellers named.
HubSpot CRM was named in 304.
15% vs 43%
Google AI Overviews against Perplexity for the same questions.
ChatGPT: 35 of 129 · Google AI Overviews: 19 of 129 · Perplexity: 55 of 129. Google showed an Overview for 85 of the 129 searches.
2,898
citations traced to their sources, ending in 5 ranked moves.
The first move: get onto the small-business lists the assistants read most.
What it means for you: two assistants can disagree about the same brand by a factor of three, so a single-engine check, or a single run, can tell you the opposite of the truth.
Open the sample reportOne collection day, United States, English. Counts from one day are indicative, not a trend.
Fifteen days, and why it is not 48 hours.
How the audit runs
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Day 0
The 30-minute call
You tell us what you sell, to whom and who you lose deals to. We show you a few live AI answers for your category on the call.
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Days 1–3
Agree the questions
We draft 50–200 buyer questions from your market and send them to you. You cut, add and rename until they are the questions your buyers really ask.
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By day 10
Baseline report
Each question goes to ChatGPT, Google AI Overviews and Perplexity more than once, because the same question gets a different answer from one run to the next. You get the report in the same form as the sample.
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By day 15
Work plan and walkthrough
A ranked list of moves, each tied to the questions it should change, walked through on a second call. The questions, the data and the plan are yours whether or not you hire us.
Faster audits exist. They usually pick the questions from your website without asking you, run each one once, and report a score. A report built on questions your buyers do not ask measures someone else's market, so we spend the first days on the questions.
Who the audit is for
- B2B SaaS, DTC, fintech and other regulated brands whose buyers compare providers before they talk to sales.
- Teams that already rank on Google and want to know why ChatGPT or Perplexity names a competitor instead.
- Marketing leads who need numbers, not a screenshot of one prompt, before they commit budget to GEO.
Who it is not for
- Brands whose buyers do not ask AI assistants which provider to choose. If the answers in your category name no businesses, the audit will tell you so, and GEO is not worth paying for yet.
- Teams looking for a one-off score with no plan. The free checker below does that in a day.
Three things get called an audit; pick the one that answers your question.
AI visibility audit vs. free checker vs. SEO audit
| Option | What you get | Time | Cost |
|---|---|---|---|
| Free AI visibility checker | One snapshot of your brand in ChatGPT and Google AI Overviews for a short set of questions we pick. No work plan. | Report by email within 24 hours | Free |
| AI visibility audit | 50–200 questions agreed with you, three assistants, repeated runs, every source ranked, a work plan. | Baseline by day 10, plan by day 15 | Free, starts with a 30-minute call |
| Traditional SEO audit | Crawl errors, speed, rankings and backlinks of your own site. It says nothing about what AI assistants answer or which third-party pages they cite. | Depends on the size of the site | Priced separately |
The price, what it is compared with, and what comes after.
The audit is free. Here is why, and what comes next.
Published prices for a one-off AI visibility audit on 20 agency and consultant sites ran from $200 to $10,000 when we checked on 3 October 2026; the US median was $1,500. Ours is free because it is the first two weeks of our GEO work: the question set and the source ranking are what the programme runs on, so we would build them anyway.
After the audit you can run the plan yourself. If we run it, it is our GEO programme at $2,500–$7,500 a month, month-to-month with no minimum term, measured every month against the same questions. First signals usually show in 2–6 weeks. All prices are on our pricing page.
What we will not promise
- A position in ChatGPT, Perplexity or Google AI Overviews. Nobody controls those answers, and an agency that guarantees a spot is guessing.
- A single "AI visibility score" without the questions and answers behind it. Every number in the report links back to the answers it came from.
- Engines we do not measure. The audit covers ChatGPT, Google AI Overviews and Perplexity; it does not cover Gemini, Claude or Copilot.
Request your free AI visibility audit
Send the form and we reply within 24 hours to book the 30-minute call, or pick a time in our calendar right away. On the call we agree what you sell, to whom and who you lose to; the questions follow in the first days, the baseline by day 10, the plan by day 15.
Want a quick look first? The free AI visibility checker emails a one-off snapshot within 24 hours.
Book the 30-minute callThe questions buyers ask AI assistants about an AI visibility audit, answered first-sentence first.
AI visibility audit FAQ
What is an AI visibility audit, and what does it include?
An AI visibility audit measures how often AI assistants name your brand when buyers ask them to choose a provider, who they name instead, and which pages they cite. Ours covers 50–200 of your buyers' questions across ChatGPT, Google AI Overviews and Perplexity, with your mention rate per assistant, the competitors named instead of you, every cited source ranked by how many of your questions it affects, every answer word for word, and a ranked work plan by day 15.
How much does the AI visibility audit cost?
It is free. It starts with a 30-minute call, the baseline report comes by day 10 and the work plan by day 15. For comparison, published prices for a one-off audit on 20 agency and consultant sites ran from $200 to $10,000 on 3 October 2026, with a US median of $1,500.
Is it actually free, or is it a sales call?
It is free, and the call is part of the audit: without it we would be guessing at your buyers' questions, and the questions decide every number in the report. Yes, we will tell you what we would do next and what the GEO programme costs ($2,500–$7,500 a month, month-to-month). The questions, the data and the plan are yours whether or not you hire us.
Which AI assistants do you test, and how many questions?
ChatGPT, Google AI Overviews and Perplexity, with 50–200 questions agreed with you. Each question goes to each assistant more than once, because answers change from one run to the next. We do not measure Gemini, Claude or Copilot in the audit.
How long does the audit take?
The baseline report comes by day 10 and the ranked work plan by day 15. Most of that time goes on agreeing the questions with you and repeating the runs; a report built in 48 hours from questions you never saw measures someone else's market.
How is it different from a traditional SEO audit?
An SEO audit checks your own site: crawl errors, speed, rankings and links. An AI visibility audit checks the answers buyers get: whether you are named, who is named instead, and which pages, mostly not yours, the assistants cite. We check crawler access for AI fetchers too, but it is one line of the report, not the report.
How do you measure AI visibility?
By counting answers: the share of answers that name your brand per assistant and per question group, the share that cite your pages, and how you compare with the businesses named most often. Every count links to the answers behind it.
What happens after the audit, and how long until things change?
You can run the plan yourself, or we run it as our GEO programme at $2,500–$7,500 a month, month-to-month, measured with the same question set. First signals usually show in 2–6 weeks: a new citation or a first mention on the questions the plan targets.
Find out who AI recommends instead of you
Free, starts with a 30-minute call. Baseline report by day 10, ranked work plan by day 15, and both are yours whether or not you hire us.
Related
Generative Engine Optimization (GEO) Agency
The programme the audit plan feeds: $2,500–$7,500 a month.
AI SEO
How we get brands named and cited across AI search.
Free AI Visibility Checker
A one-off snapshot in ChatGPT and AI Overviews, by email.
What an AI visibility audit includes
The full checklist, with published audit prices.
How it works
From the audit to monthly reporting.
Case study: a B2B digital agency
Results of a GEO programme, week by week.
Data on this page checked .
